Consistency at scale across 80+ branches

The Context

Barfoot & Thompson is New Zealand's largest privately-owned real estate company, with 80+ branches and 1,800+ salespeople across Auckland and Northland.

Their marketing team operates at significant scale — high volume of content across print, digital, and event formats. Multiple stakeholders, branch offices, and output requirements running simultaneously.

They needed a reliable design production resource that could function as a true extension of their in-house team — consistent, experienced, and ready to move at pace.

The Approach

Handled embedded directly into the Barfoot & Thompson marketing team as the primary external design production resource — working alongside the Head of Design and Production.

The arrangement operates as an extension of the in-house team, absorbing ongoing briefs across publications, marketing collateral, commercial materials, and event formats.

A consistent point of contact. Predictable output. No onboarding cycles. No handover friction. Just reliable production capacity that scales with the team's demands week to week.

The Outcome

Consistent, on-brand output across 80+ branches and 1,800+ salespeople. Marketing collateral produced without delays, brand standards maintained across every touchpoint.

The team has a production resource they can rely on — not manage. A working relationship that has continued across multiple years, absorbing increased volume as the business has grown.

The result is a design operation that holds together under pressure, across a large and complex organisation.